One of Australia’s largest independent cinema chains, Palace, needed something to set them apart from the competition. With over 20 cinemas across the country, a disjointed brand presence had formed across the company. They needed unification and a consistent tone for the brand to become one in the eyes of cinemagoers. We created a suite of images for use across multiple venues and campaigns and created a series of activations for the brand. Highlights included the launch of Palace Central Park, and a summer campaign that focused on fundamental truths of cinema featuring one of their most popular products.
AgencyAKA AustraliaClientPalace CinemasRoleArt DirectonPhotographerGareth SobeyStylistsMelinda King
